For many, the notion of fighting a cold by taking a sip of hot tea and getting a nap or two sounds more like a luxury than an actual cure. They feel so sick that the extra effort of researching natural herbal remedies is laughable. The masses survive cold and flu season all doped up on over-the-counter medications, codeine, and 3 or more caffeine enriched beverages a day.
Natural herbal remedies further have to overcome the huge roadblock of having been tried and failed in the court of public opinion. Telling your friend to take a Tylenol, or an antibiotic to relieve illness is perceived to be much more helpful than telling them to steep a baggie of dried herbs in boiling water for 15 minutes then drink 3-5 cups a day or to eat raw garlic cloves.
The truth is natural herbal remedies do work, in many cases just as well as or better than their more popular western medication counter parts. The perceived failure of efficaciousness lies in the ignorance of the general populace. This ignorance is not insurmountable. In fact some natural herbal remedies, like Airborne© have become so accepted by the mainstream American that many fail to recognize them for the herbal remedies that they really are.
Another roadblock to widespread herbal use is the idea that they are much more work to use than the simple process of popping a pill. There certainly is a bit of know-how involved when choosing an herbal cure, but no more than when selecting the proper cold medication for your symptoms. The recent proliferation of herbal supplements has made it that much easier to get an herbal remedy in the capsule for which is familiar to so many.
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